Client engagement

Harnessing the power of consumer information

Financial Services, Global Information Provider

Nearly every sector of business is confronted with a common challenge—how to extract consumer insights from data.

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Goal

In the digital age, consumers expect answers fast, and these heightened expectations are becoming uniform across industries. A global information company sought to identify and address the needs of its clients by using analytics to extract insights. Its two key goals were to utilise its core data asset in a way that was more valuable to clients and to respond faster to customer queries.

Insight and Action

QuantumBlack was brought in to define the client’s customer journeys, capturing value both for our client and their end customers. To understand the user journey, we worked closely with our client’s domain experts, already having much of the information we needed to provide the client with greater clarity around its customers’ preferences. We ran approximations of our client’s proprietary analytical models in the background, and these calculations provided real-time insights into consumers for the first time.

Results

  • 12Weeksneeded to deliver a prototype that demonstrates the power of data visualisation to explore portfolios.

As a result of implementing this prototype, the company experienced high demand from one of its largest fast-moving consumer goods clients. It also gained entry into the continuous analytics market by extending the value of its research across its customers’ workflow.