R&D validation

Improving customer awareness and product design

Financial Information Provider, Financial Services

A financial information provider was considering making a significant investment in a next-generation product, but it needed to improve customer awareness.

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Goal

The concept of “know your customer” has become a rallying cry across industries, including financial services. One financial information provider sought to gain a better understanding of its customer base to determine which design choices would perform best—validating its investment in a next-generation product.

Insight and Action

We applied genome-sequencing techniques, which enabled us to cluster users into previously undiscovered market segments. This improved the client’s visibility into specific consumer types’ preferences and helpedidentify new commercial opportunities.

We also introduced a capability to predict user behaviour which can be used to reduce the operational cost of low-latency infrastructure. We worked alongside the provider’s in-house analytics team to accelerate the adoption of the new techniques, enabling the client to generate insights and achieve results faster.

Results

  • 3Percentincreased revenue
  • 87Percentaccuracy in predicting users’ behaviour